Fairholme House — Project Proposal
Fairholme House
Valid until 22 September 2026

Fairholme House

Project Proposal for a direct booking website, prepared for Meredith Thurlow.
Prepared by Honor Bowden, SoGold Studio

What's Inside

  • 01 Hi There
  • 02 Our Studio
  • 03 Our Goal
  • 04 The Overview
  • 05 Project Scope
  • 06 The Investment
  • 07 Payment Schedule
  • 08 Projected Timeline
  • 09 Setting Expectations
  • 10 Thank You

Hi Meredith

Fairholme House is a beautiful property, and it is easy to see why you would want a home for it beyond the Airbnb listing. Since we spoke, I have been thinking about how to give the house its own front door online, one that lets your family, friends, and returning guests book directly, while still keeping the everyday running of the property simple for you. This proposal sets out how we will get there together.

How We Work

Our Approach

We start with how the property actually functions, bookings, calendars, and guest expectations, then design around that so the site works as hard as it looks good.

Our Aesthetic

Warm, calm, and true to the house itself. Clean layouts that let the photos and the story of Fairholme House do the talking.

Our Magic

We handle the parts that usually stall a project, brand basics, copy polish, and technical setup, so you end up with a site that is ready to send guests to.

Craft a warm, effortless website that engages returning guests and makes them feel instantly at home through simple, fee-free direct booking.
Every decision on this project, from layout to booking flow, is measured against that one outcome.
04

The Overview

A custom three page website for Fairholme House, home, gallery, and book now, built to sync directly with your existing Airbnb calendar so availability always stays accurate. We will also put together simple brand foundations for the house, since this is the first time it will have its own identity beyond the listing. The full build is expected to take around six to seven weeks from kick off to launch.

Full Custom Build

1

Brand foundations

A simple, warm visual identity for Fairholme House, colours, type, and a light logo mark, so the site and future marketing materials feel cohesive.

2

Three page custom website

Home, Gallery, and Book Now, designed around your existing property photos and content, with copy refined from what you provide.

3

Booking and calendar integration

A booking and payment system connected to your Airbnb calendar, so availability stays synced and direct bookings do not risk a double booking.

4

Handover

A short walkthrough so you feel confident managing content and bookings once the site is live.

Not included: professional photography, ongoing marketing materials, and email marketing setup, all available as separate add ons if useful down the track.

Full Custom Build

$3,600 + GST

This covers brand foundations, the full three page site, and calendar synced booking integration. Payment is split into three instalments across the project, outlined on the next page. This reflects the technical work of syncing a direct booking system with your Airbnb calendar, alongside the design and content work of building the site from scratch.

How Payment Works

  • 33%Deposit to secure your project slot and begin brand foundations and discovery
  • 33%Due once the site design is approved and the build begins
  • 34%Final payment on completion, due before the site and booking system go live

Projected Timeline

Roughly six to seven weeks from kick off to launch, depending on how quickly content and feedback come back to us.

  • 1

    Discovery & Brand Foundations

    Weeks 1 to 2

  • 2

    Design

    Weeks 3 to 4

  • 3

    Build & Booking Integration

    Weeks 5 to 6

  • 4

    Testing, Handover & Launch

    Week 7

Working Together

Revision Rounds

Two rounds of revisions are included at each major stage, design and build, to keep the project moving without endless back and forth.

Timely Feedback

Feedback within three to five business days at each milestone keeps us on track for the timeline above.

Communication

Updates by email at each milestone, with a short call available if something needs talking through.

Project Logistics

Project Assets

Property photos, your written content (property description, house rules, welcome guide), and any preferences on colours or feel, needed at the start of the brand foundations phase.

Work Hours & Availability

Work happens Monday to Friday during business hours. Turnaround times account for this, and we will flag early if anything on your end risks the schedule.

Technical Standards

Accessibility

The site is built with good accessibility practice in mind. Full WCAG compliance is a specialised service and can be quoted separately if required.

Browser Compatibility

Tested on the two latest versions of Chrome, Firefox, and Safari. Support for older or less common browsers can be scoped separately.

Responsiveness

Designed and tested across key screen sizes, desktop, tablet, and mobile. Minor variations may appear on less common devices.

Performance

Performance is measured with Lighthouse and is also shaped by the booking platform and hosting infrastructure the site connects to.

Thank You
I am looking forward to giving Fairholme House a home online of its own. If this all feels right, let me know and we will get the deposit invoice sent through to lock in your start date.
Proposal valid until 22 September 2026
1 / 12